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Yu Garden New-Year Folk-Custom Lantern Party
Spring festival is the grandest and most sumptuous occasion for Chinese people. There is a long history going with the celebration of the lantern festival on the 15th of the first lunar month. The old city area has for a very long time kept alive the tradition of admiring adorned lanterns and holding hilarious lantern party. With its unique advantages, Yu Garden Lantern Party has been successfully held for 14 times. Admiring lanterns in the garden is a matter full of nostalgia for middle-aged and elderly people, a fashion for young people, fun and play for children. Foreigners also come to experience the excitement of Chinese New Year. It is a real thrill to find yourself in the scene of gorgeous lighting and of all the people sharing the common happiness. You simply find it hard to tear yourself away.

Spring folk custom temple fair
Spring temple fair has a long history in the area of Yu Garden. There used to be various snack stalls, general merchandise stalls, circus stalls crowding around Nine-Turn Bridge to form the temple fair market. The large variety of folk art performances and local-flavor snacks make visitors feel the pure and honest morals and customs typical of the old city area.

Autumn exhibition and performance of folk customs
As the important activity of the Day of China in Yu Garden, Yu Garden Autumn Folk-Custom Temple Fair blends the rich native folk custom culture and colorful folk art into Yu Garden Old City. Thus the garden is filled with greater cultural charm and artistic flavor. Carefully organized to incorporate tourism, culture, and business, the festive activities have attracted visitors from within and without the city and visitors from abroad to stroll among the temple fair, walk the old street, wander through the Yu Garden, visit the Confucian temple, and watch temple opera performance. In this way, one can appreciate the folk customs and morals of the old city area of Shanghai. Yu Garden Autumn Folk-Custom Temple Fair is characterized by mass participation, cultural entertainment, and relaxation and consumption. It attaches importance to the combination of the dynamic and the static, of the interior and the exterior, and of business, tourism, and culture.
As the important activity of Shanghai 2004 Tourism Festival, Yu Garden Autumn Folk-Art Fair took the city hills and rural wild as the scene of activities and created the folk life of happy country family, blending the rich native folk culture and colorful folk art into Yu Garden Old City. Thus the garden is filled with greater cultural charm and artistic flavor.

Gourmet Festival
The vast land, rich resources, and diverse ethnic groups in China have caused the formation of China’s colorful dietary cultures. Many of these food cultures have formed their own unique systems. With the craze to return to natural food, the traditional snacks of various places have become increasingly popular. The gourmet food platform of Yuyuan Tourist Mart Co., Ltd is creating the gourmet kingdom of Yu Garden by promoting the classic, traditional, and dainty foods of various places.

Tea culture festival
In order to carry forward China’s tea culture and promote the international communication and propagation of tea culture, tea culture festival introduces in detail, by exhibiting and demonstrating tea culture, the cultural root and quality characteristics of China’s famous teas and their places of origins. In the festival an atmosphere is created of making friends through tea drinking and entertaining guests with tea.

Dragon boat festival
Originating from Spring and Autumn & Warring States Period of China, Dragon Boat Festival has a history of more than 2000 years. Celebrated annually on the fifth day of the fifth lunar month, it is also called Duan Wu Festival, Chong Wu Festival, and Duan Yang Festival. Dragon Boat Festival, Spring Festival, and Mid-Autumn Festival are China’s three important traditional festivals. The State Council has included Dragon Boat Festival into the legal national holidays, which represents the importance attached to traditional culture and the humanitarian concern of the government. Traditional festivals are the carriers of traditional culture, loaded with the sense of national identification and adhesive power. With special cultural roots and historical foundation, Yuyuan Tourist Mart Co., Ltd has risen as a business giant through its advanced development of culture and through the mutual blending of culture and business. The hosting of “Yuyuan Tourist Mart Co., Ltd Dragon Boat Cultural Festival” will further enrich “Day (festival) of China in Yu Garden” and lay foundation for the building of “Shanghai’s No. 1 Tourism Brand”.

Culture of rites festival
Since ancient times China has been known as a land of etiquette and propriety. The centerpiece of Chinese traditional culture has always been the culture of rites and the underlying spirit of administration through rites and propriety. Originating from the exchange of materials in primitive societies, the culture of rites has a fairly long historical root. Yuyuan Tourist Mart Co., Ltd Culture of Rites Festival showcases the overall image of Yuyuan Tourist Mart Co., Ltd’s tourism souvenirs (gifts or object of rites). Through persistent efforts of many years in developing new products, the understanding of the culture of rites is continuously being deepened, until finally we promote to the world this festival of choice gifts with the slogan of “Heavenly and perfect gifts in Yuyuan Tourist Mart Co., Ltd”.

Fan Culture Festival
Rightly called “land of fans”, China has a long fan-making history. There are a large variety of fans produced in the country. More importantly, fans have combined with Chinese traditional calligraphy and painting to become an art. And then with calligraphy and painting as a medium, fans have penetrated into the various aspects of Confucianism-centered traditional culture, evolving into the fan culture. Starting from 1995, Liyun Pavilion of Yuyuan Tourist Mart Co., Ltd has held 13 Liyun Pavilion Fan Culture Festival. Guided by the concept of “embodying China’s culture in the thousand-year fan and remolding national brand by the hundred-year store”, Liyun Pavilion Fan Store is now reshaping the 100-year time-honored brand and going all out to build up the brand of Liyun Pavilion.

Chopsticks and Scissors Festival
During October and middle November 2007, the Small Commodities Company of Yuyuan Tourist Mart Co., Ltd combined with its subordinate Shanghai Chopsticks Store and Wan Dalong Knives and Scissors Store to hold the ninth “Chopsticks Culture Festival” and the fourth “Knives and Scissors Culture Exhibition” successively at the Gold Plaza, Shanghai Chopsticks Store, and Wan Dalong Knives and Scissors Store. Aiming at carrying forward the traditional culture, the ninth “Chopsticks Culture Festival” joined hands with Shanghai Folk Chopsticks Museum and chopsticks collection expert Nan Xiang to bring forth the exhibition of “happy and lucky” chopsticks, gift chopsticks, and high-class chopsticks, chopsticks games, and free identification of ancient chopsticks. The theme of the fourth “Knives and Scissors Culture Exhibition” is to “inherit the 100-year classics and represent perfect life”. On display are not only bronze “Tang Po Zi”, which are now hard to be found in Shanghai’s market, but also “pottery and porcelain knives”, which embody the new science and technology, new quality and perfect new life. During the “Knives and Scissors Culture Exhibition”, there were also 15 crab-eating tools on display, including the ordinary kinds and the elaborate gifts of crab-eating tools.
This activity has not only promoted the culture of chopsticks, knives and scissors, but also increased the sale of enterprises. Great interest has been aroused among people of Shanghai, as well as among foreign and domestic tourists.

Folk Custom Culture Festival
Folk Custom Culture Festival has been successfully held for four consecutive years in Yu Garden Day （holiday） of China. Each time the different flavors of different ethnic groups were presented. Each time the different folk customs brought with them different thrilling experiences for people. As a stage oriented to the whole world, Yuyuan Tourist Mart Co., Ltd can publicize, through the hosting of these activities, the tourism resources, folk customs, and historical culture of a local place, and at the same time make tourists from all over the world experience the natural, fresh, and pure exotic flavors. Meanwhile, these activities can further enrich the brand content of Yu Garden Day （holiday） of China.
This activity has not only promoted the culture of chopsticks, knives and scissors, but also increased the sale of enterprises. Great interest has been aroused among people of Shanghai, as well as among foreign and domestic tourists.

Mid-autumn Garden Party
“People thousand miles apart are sharing the same aspiration on this brightest moonlit night”. The bright moon in the sky echoes the feelings of people on the land. Since ancient times, Chinese people have been celebrating their special Mid-autumn Festival on this particularly bright moonlit night of mid autumn. In the festival is reposed people’s infinite love for life and longing for good life. Appreciating the moon, walking the garden, and reuniting with family and friends, the Chinese people have vividly and naturally expressed their romantic feelings and delicate sentiments under the water-like moonshine. The irreproducible elements of Pavilion in Lake Center and Nine-Turn Bridge are making the mid-autumn garden party of Yuyuan Tourist Mart Co., Ltd a unique activity in Shanghai.

Crab-eating Festival
“Yu Garden Chrysanthemum Appreciating and Crab Eating Festival” will feature the hairy crabs from Yangcheng Lake, which are made into four series of special delicacies—crab dishes, crab snacks, crab banquet, and crab presents. Visitors from home and abroad and crab lovers can take crabs to go with wine, enjoying the delicate crab dishes and snacks. Travel, crab eating and wine savoring are blended perfectly. Meanwhile, the various species of chrysanthemum from different places are also assembled in the garden. The combination of chrysanthemum appreciation and crab eating conjures up the artistic conception of “holding crab and sipping at wine in a world of chrysanthemum”.

Ointment Prescription Festival
In 1991 Tonghanchun Hall under the banner of Yuyuan Tourist Mart Co., Ltd started the Health Preserving Festival of Traditional Chinese Medicine Ointment Prescriptions in Shanghai’s medicine retailing industry. Having been held successfully for 16 times, Tonghanchun Hall Health Preserving Festival of Traditional Chinese Medicine Ointment Prescriptions has always stuck to its aims of “famous, store, famous doctor and famous medicine”. The festival is welcomed and highly praised by all sectors of the society for practically resolving people’s difficulty in seeing doctors and especially in consulting famous doctors of traditional Chinese medicine. Surrounding the creating of famous brand of Chinese traditional medicine and the promotion of market competitiveness, we are determined to make fresh breakthrough and innovations this year, returning our contribution to the society with colorful activities for the support and kindness Tonghanchun Hall has received.